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Virgin Atlantic gets £400 million lifeline from Virgin Group and Delta Air Lines

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Virgin Atlantic has announced a £400 million investment from Virgin Group and Delta Air Lines, in a move which should hopefully allow the UK airline to survive the Omicron storm.

£204 million is being provided by Virgin Group with £196 million coming from Delta. All new aircraft deliveries are now fully funded up to mid 2024.

On the back of the new investment, Virgin Atlantic is forecasting a return to profitability in 2023. This is not totally unrealistic given that the airline has made huge reductions in its fleet and staff costs since the start of the pandemic, but clearly won’t be easy.

Delta Airlines investment in Virgin Atlantic

In total, Delta has just announced commitments of $1.2 billion across three airlines where it has a shareholding – Virgin Atlantic, Aeromexico and LATAM.

Delta was restricted from putting new money into Virgin Atlantic last year under the terms of the bailout it received from the US Government. Instead, it supported the first Virgin Atlantic recapitalisation by writing off historic and future payments due from the airline.

The shareholdings in Virgin Atlantic will remain unchanged. Virgin Group retains 51% and Delta Air Line remains at 49%.

Delta and Virgin Atlantic crew

Shai Weiss, CEO of Virgin Atlantic, said:

“Our story has been well documented during the pandemic. Together with our people, we have proven that we have what it takes to emerge a stronger airline. Throughout, our shareholders Virgin Group and Delta Air Lines, and our creditors, have been a source of unwavering support. As our customers look to travel again to reconnect with their families, loved ones and business colleagues around the world, we look forward to working together towards our vision of becoming the most loved travel company and becoming sustainably profitable, serving our customers with Virgin flair for the next 37 years and beyond.”

Josh Bayliss, CEO of the Virgin Group, said:

Since 1984, Virgin Atlantic has been a cornerstone of the Virgin brand, flying millions of customers and providing essential competition. We are extremely grateful to the Virgin Atlantic team for its incredible tenacity and commitment skilfully navigating the worst crisis ever to hit the travel industry. With the addition of new routes and a continuing focus on operating a cleaner, greener fleet, there is much to look forward to.”

Comments (29)

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  • Harry T says:

    But what is Rob going to do with his Virgin miles? 😁

  • Grimz says:

    Good news for my Virgin miles but availability is poor!!

  • Alex B says:

    Is this not throwing good money after bad? I really like VS so glad it’s happening, but it’s hardly ever made money? Is it because the airline is key to the brand, so it’s covered by other licence fees?

    • Rob says:

      It’s Branson’s baby, it has a halo effect on the other Virgin brands and (from Delta’s perspective) it is a low cost way of ensuring a strong position on the transatlantic market.

    • Dubious says:

      Does it actually loose money, or is it an accounting game where they don’t want to report profits to avoid tax, so they find a way to add some costs to turn it in to the red? (pun not intended)

      • Rob says:

        Clearly an element of that, given that there were always large payments going out to the shareholders for ‘use of brand’ etc. No different to how some multinationals register their trademarks in tax free subsidiaries so that, for eg, when you buy a coffee in Starbucks, a large payment is made by Starbucks UK to Starbucks Dublin etc for the use of the brand. UK company ends up losing money, the Irish company with no corporation tax to pay makes a lot of money.

        We could do the same – register HfP in a cosy tax-free jurisdiction offshore and then the company pays me a modest salary to work for it in the UK, with the profits building up tax free abroad. I could then not touch the money until I retire and so not incur any tax unless I bring the cash into Britain. But we don’t.

  • Paul says:

    great news, long live VS!

  • Philondon says:

    Phew! We’re flying to LAX tomorrow morning. Hi to anyone else on that flight!

  • Gary says:

    Thankfully the vouchers not turning into wallpaper (for now).

  • yorkieflyer says:

    Converted half of our stash to Hilton in 2020 and don’t regret it, risk management and still wondering when there’ll ever be an opportunity to redeem for UC on a route and date I want

  • Indy500 says:

    After returning to VA after 20 years to fly to St Vincent in March I was shocked to find how terrible their IT is. It took me an age to pay for an upgrade. Could have done it in 5mins on BA. Bizarrely not available via the website [if we ignore their weird bidding feature], I finally made a nuisance of myself on Twitter and they rang me! …and I gave them money! Who knew it could be so difficult to actually give them funds!

This article is closed to new posts. Discussion continues in the HfP Forums.