Maximise your Avios, air miles and hotel points

Join us at 9.30am for some very good news

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That’s all we can say for now.

However, I strongly recommend coming back at 9.30am for a major announcement. It is, genuinely, big news and I don’t think anyone will be disappointed. It is also a permanent improvement to your life, not a promotion.

If you are reading this by email, we will send it shortly after 9.30am but you can see it sooner by visiting the site.

You may want to clear a bit of time in your diary after 9.30am to respond to the news.

Comments (250)

This article is closed to new posts. Discussion continues in the HfP Forums.

  • Andrew says:

    Hotel style award availability – if there’s a seat, you can redeem Avios for it.

    • Anna says:

      This would be awesome if correct, however I’m not sure BA would want planeloads of people flying to Sydney and the Maldives on award bookings! Alex Cruz actually talked about this when he was first appointed, but I think he intended to charge people a lot more avios for the privilege.

      • Andrew says:

        I guess that’s where dynamic pricing comes in – ie Avios are worth 0.8p each like at Sainsbury’s and you use your Avios like cash against flights too.

      • Lady London says:

        Yup for 3-9 months would be a good move.

  • inizii says:

    Surely an app at long last

  • hdagz says:

    Amex Platinum Addison Lee benefit is changing to Uber?

  • Nigel Moorhouse says:

    Lifetime silver please

  • BuilBackBetter says:

    Lol

  • Dev says:

    It’s gonna be a Lifetime Blue announcement … ability to keep your tier forever once you join!

  • Dave says:

    No cash required for redemptions, just avios

  • Eddie Davies says:

    Michael O’Leary0 to transfer and become head of BA on Monday. Mass resignations from HfP members on Tuesday??

This article is closed to new posts. Discussion continues in the HfP Forums.