IHG Rewards Club becomes IHG Rewards in rebranding

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

IHG and IHG Rewards Club have revealed a new ‘visual identity’, as they are called these days.

Say goodbye to the orange:

and say hello to a more serious-looking black:

The word ‘Club’ has also disappeared.

This has been done to “make [IHG] more relevant and attractive to consumers – particularly a younger demographic of consumers”.

Here is a squarer version:

In particular, the word ‘Club’ was removed to “reflect the warm welcome that is available to all”.

Here is the new parent company logo:

IHG Rewards update – December 2021:

Get bonus points: You can earn up to triple IHG Rewards base points with IHG’s new Autumn promotion. It runs from 1st October to 31st December. You can register here and our full article on the offer is here.

New to IHG Rewards? Read our overview of IHG Rewards here and our article on points expiry rules here. Our article on ‘What are IHG Rewards points worth?’ is here.

Buy points: If you need additional IHG Rewards points, you can buy them here.

You will get a 100% bonus when you buy IHG Rewards points by 4th January 2022. Click here to buy or learn more.

Want to earn more hotel points? Click here to see our complete list of promotions from IHG and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Category

IHG Rewards

This article is closed to new posts. Discussion continues in the HfP Forums.

kitten says:

5 Feb5 February 17:58

These efforts to attract a younger clientele without actually adapting the offering to what younger people want are tiresome. Kinda feels like “Dad dancing”.
- Anna says:
  
  5 Feb5 February 18:13
  
  +1 – hotels are like avios, it’s very difficult to persuade people to change the way they arrange their travel. People who are used to booking . com and expedia tend not to book direct and will go generally with the best value option for their budget.
- TGLoyalty says:
  
  5 Feb5 February 20:58
  
  What do young clientele want?
  
  Not breakfast anyway no use when you get in at 5am
  
  I much prefer the cocktail vouchers at nicer properties with a good bar.
  - Chrisasaurus says:
    
    5 Feb5 February 22:49
    
    They don’t get in at 5am these days – they’re up at 6 with their smashed avocados no?
    - kitten says:
      
      6 Feb6 February 03:46
      
      smashed avocados on granary now. Or is that now sooo last year? 🙂
      
      the cocktail idea sounds good
Tracey says:

5 Feb5 February 22:03

Gibraltar hotels:
The Rock, iconic hotel
The Elliott, smart 4* with roof top pool, very central location, 10 minute walk from wharf side area for smart bars and restaurants.
Sunborn yacht hotel, 5*, positioned in the south west corner where all the chain restaurants are eg Wagamama, pizza express etc lively part of the island.
Holiday inn express, positioned off the main coastal road, no restaurants nearby.
Sam says:

5 Feb5 February 22:31

It rings a ball. Is this Jury’s Inn?
Alex Sm says:

6 Feb6 February 19:50

I received my new IHG Rewards Club credit card yesterday with the old branding. Another confirmation that IHG and Creation do not talk to each other properly. Valid until 02/24