Uber will become ‘fixed fare’ across the UK

Uber has quietly slipped out the news that it is moving to fixed fares across the UK.

This is, I imagine, part of the deal agreed with Transport for London when it issued Uber with a new licence last month. It puts Uber’s pricing model on a par with other minicab operations, with only black cabs now charging on a joint time and distance basis.

From next week, the price you are shown in the Uber app when booking a ride will be the price you pay.

The price will NOT be the same for every ride you take, however. The price shown will be based on:

“the expected duration and distance of the trip, accounting for anticipated traffic patterns and known road closures, as well as dynamic pricing when demand is high”

You can find out more on the Uber website here.