Will British Airways extend your Executive Club Gold, Silver or Bronze status due to coronavirus?

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• Marcus says:

  1 Apr1 April 15:28

  We are in a similar situation. Have flow BA for many years, used them when we’ve been employees, and now having our own company. Must have spent hundreds of thousands with them. We use them for all our long haul travel and have maintained Gold for a good five years. However, this period has massively affected our travel – typically once a month, or twice a month on average. We are both expiring in late Summer but there’s no way we will have made Gold by then. BA’s offering is dwindling and they simply aren’t as competitive as other airlines. The biggest problem is that there isn’t really an alternative single airline that has the footprint that BA does. I would love to switch if I could. Treating their loyalest customers this way is disappointing and I’m sure they will need all the help they can get once things get back to normal. I’ll be stunned if they don’t do more.

  • Sheji says:

    8 Apr8 April 11:00

    Totally agree with everything you said Marcus.

• AndrewM says:

  1 Apr1 April 16:47

  Typical half hearted BA reply to its frequent fliers. I’m silver with them and its a joke. I find the crew are either fantastic (a real tribute) or dire and disinterested. Flying business with them is no joy. First is always fun. They need to improve this else a lot of us will take our money elsewhere, especially when they should be doing their damnedest to retain loyalty.

• Al says:

  3 Apr3 April 23:57

  My year expired in Feb and I made gold again. My travel this year ( at least confirmed bookings) is going to be non existent until December and by which point it will be beyond challenging to justify the travel required in two months (Dec and Jan) to retain gold. BA are effectively telling me they no longer value my or my families business (three easy gold members in our household account for the last few years, and longer for me). A possible soft land to Silver will confirm that to me and I will vote with my wallet. I may only be one person, but not the only one this impacts like this. I want to speculate that BA is doing this in a deliberate attempt to thin the herd of Silvers and Golds who take up space and “free food and drink” in the lounges.

  • Polly says:

    4 Apr4 April 00:19

    I agree about thinning the herd. We won’t be able to get our BA sectors in before August at this rate. Might have to do a quick day return somewhere if ness. If BA are up and running by beginning of August…what a mess.

• Roger says:

  4 Apr4 April 12:02

  What about a flyer who is expecting to qualify for silver based on number of flights which now cannot be taken because of cancelled flights and travel restrictions.

  • Rob says:

    4 Apr4 April 13:38

    Unfortunately you fall through the cracks.

    • Roger says:

      6 Apr6 April 19:34

      Just to update.

      I contacted BAEC (well Senor Cruz via email) and within few hours received a reply back from an executive stating that the same terms apply for 30% reduction i.e. with 35 flights only I do qualify as BA silver as opposed to 50 flight requirement.

      The email does say though the status will be applied on BAEC anniversary which, I will find out soon.

      Not all bad, considering current situation.

      • Matthias Funke says:

        8 Apr8 April 21:51

        Sweet! I am Silver but only 50 TP short of Gold. My membership renews 8 July, so I still have some time. I could do a mileage run if really needed, but it seems like I wouldn’t have to.

• GH says:

  9 Apr9 April 08:33

  I had already retained gold prior to the disruption. My membership renewed this month and shows 1500 tier points have to be attained to retain gold, as per normal. This is going to be difficult due to no flying until who knows when. They have clearly felt the need to do something, but they haven’t properly thought it through.

• Ari says:

  13 Apr13 April 09:00

  I am currently on 410 and my April flights which have been cancelled would have taken me beyond 600 points I need to retain silver status with tier year ending in May. The issue BA will face and not realise is that many people choose BA and often on upper classes to retain the tier points even when cheaper flight options exist. The moment that motivation goes the decision to fly with BA becomes purely an economic value choice. Which means they will lose potential revenue by not extending status by a year.

  I guess they need someone in the company to model it out and present it as the potential lost revenue as a result of not extending. It’d be so much simpler to follow the others who have simply extended the tier year.

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