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STARTS TODAY: Get £5 back on a £10 purchase via American Express ‘Shop Small’ 2019

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Shop Small is back for 2019.  If you have an American Express credit or charge card, you can make big savings on your Christmas shopping from today until 22nd December with ‘Shop Small’.

What is American Express Shop Small?

American Express is the major UK sponsor of a scheme called ‘Shop Small’, designed to encourage you to shop in local independent stores instead of major chains.

Starting today and running until 22nd December, you will receive £5 cashback on the first 10 transactions you make for £10 or more at a participating ‘Shop Small’ business.

American Express Amex Shop Small

There are very few rules apart from the fact that you can only get one £5 cashback per shop per card. You can, of course, register multiple American Express cards if you have more than one.

For 2019, cashback is capped at £50 per card.  It is not clear if supplementary cards are treated separately and have their own cap.

How does Shop Small work?

It is a simple process:

You MUST register your credit or charge card before making a ‘Shop Small’ purchase:

You can register British Airways, Harrods, Costco, Starwood, Gold, Platinum, Platinum Cashback, Amex Rewards, Vitality and Green American Express cards by going to the American Express website, logging in and looking under ‘My Offers’ on the statement page.

Note that Corporate and pre-paid Amex cards do not qualify.

You can register supplementary cards (an additional card held by your partner on the same account) as long as it has a different card number to your main card and has its own separate Amex log-in.

You must find a participating ‘Shop Small’ small shop:

The main Shop Small website is here which contains a link to an interactive map where you can find participating shops in your area.  You will also often see a Shop Small sticker in a shop window.

Beware that this map, in previous years, has not been accurate. Often in a good way (some shops not featured give the credit) and often in a bad way (shops on the map are closed or don’t even accept Amex).  Your best option is to use your Amex whenever you can during the Shop Small period and see what hits.

It is worth noting that it is not just sellers of ‘things’ who are taking part. You will find cafes and even the occasional pub taking part.

You must make a qualifying purchase of £10 or more:

You can make one purchase per registered card per shop that is taking part in ‘Shop Small’.

You should receive an email or phone notification soon after making your purchase, although you shouldn’t panic if you don’t.

A £5 credit for every £10 purchase will be added onto your credit card statement within a few days.

Note that American Express has closed down card accounts before (including some HfP readers) when they believe that ‘Shop Small’ has been abused.  ‘Abuse’ includes asking a retailer to break down a transaction into chunks of £10 and paying each £10 with a different registered American Express card.

For clarity …. this promotion is fully funded by American Express as part of its campaign to encourage more small shops to accept the card.  It is not funded by the shop so you shouldn’t feel guilty about taking part.

You can find out more on the American Express website here.

PS.  If you missed it, take a look at our recent article on the top 10 reasons to get the free (in year 1) American Express Preferred Rewards Gold credit card.


Want to earn more points from credit cards? – December 2021 update

If you are looking to apply for a new credit or charge card, here are our November 2021 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

Barclaycard Select Cashback Credit Card

1% cashback and no annual fee Read our full review

Comments (111)

This article is closed to new posts. Discussion continues in the HfP Forums.

  • Matt says:

    Worth noting that last year I used two retailers in Greenwich Market with the shop small sticker in the window who weren’t taking part at all.
    Always check the AmEx shop small map carefully!

    • mark2 says:

      In my experience, the map is even less accurate!

      • Matt says:

        The map has always been a crock.
        Even asking the retailer if they accept Amex is sometimes a waste of time too!
        If you see an iZettle terminal etc – game on 😀

    • Shoestring says:

      non-triggering of offer/ bad map should trigger claim on Chat & £5 credit in your a/c – if you can be bothered, I guess

      • Lady London says:

        Take a photo of the frontage of the shop concerned with the sticker though as evidence?

  • AJ says:

    https://shopsmallcrawl.com is back again this year for oyster top up shops in London

  • Scottydogg says:

    Ive used mine twice thinking it started last saturday ! Doh

    • Secret Squirrel says:

      Lol, same here. Used it 3 weeks ago!

      • Jack says:

        Same here – I messaged Amex about it as slightly misleading adding the offer but it not actually starting until 2 weeks later but they weren’t having any of it. Then again, I guess I should have read the T+Cs in a bit more detail

  • Mark Bates says:

    Interesting looking in my area that the local Ibis styles (which I would never use as it is around a mile from where I live!) is apparently available for ‘shop small’ a quick check for ‘Ibis’ also shows some other localish Ibis properties on the promo!

    • mark2 says:

      I have tried three browsers but am unable to see map.
      But when I saw it a few days ago, it listed all Amex merchants with the blue disc against those participating in ShopSmall.

      • Polly says:

        Ok, the ones with the tiny blue dot, tho not listed, are they supposed to be in shop small too? Have checked a few in our town, but not sure whether to risk them or not. Just checking, as maps can be misleading…

        • Shoestring says:

          yes – they’re just on a different page and the tiny blue dot turns into a big blue locator when you turn onto the right page, can also help to expand the map

        • Rooster says:

          The whole map system is awful, half the places don’t show up unless you actually type in the name of the retailer, so its the best way to check a specific one is taking part as it will show up if it is!

      • Polly says:

        Thanks..P
        Got some emails, but not others, so keeping a copy for claims. Last year had to get quite a lot of fivers credited, so worth it, actually.

  • George K says:

    It has been months since I received an email confirmation that an offer has been triggered. It started getting spotty earlier in the year I think, and I even queried it with amex. I think they have stopped doing these altogether now, unless shop small is an exception

    • Shoestring says:

      I got 2 instant email success confirmations in the last few days

      • TGLoyalty says:

        The Morrison’s offer is the only one I got. Got quite annoying tbh lol

        • RussellH says:

          Weird.
          I got an e-mail for the Morrisons offer this time last week, but for all the earlier ones this year, nothing!
          Did get the rebate, though.

      • George K says:

        Wow – how’s that for inconsistency. I went back to check my last email and that was in May. I wonder why that is

    • Anon says:

      Harrods offer is one that never gives email confirmation in my experience, most others do.

      • TGLoyalty says:

        Just had 2 of Saturday. Gift cards ready for when the sale hits the website (18 Avios / £ atm too)

        • eli says:

          I’ve received email confirmation for Harrrods.
          Don’t forget 12 avios per £1 at BA avios store

          Ignore the small print and buy a Harrods gift card using the BA store and end up spending £70 for a £100 voucher with 1270 avios in the bag

          sell the voucher on eBay if all you want is the points like me

          • Harry says:

            Just to confirm, when you refer to Harrods offer, are you saying Harrods is on shop small map or is it a separate Harrods offer?

  • stevenhp1987 says:

    I use Small Shop as a way of checking out new restaurants.

    Double it up with a Taste Card or a similar offer and you’re quids in!

    Several new restaurants that are new that are on the Small Shop map near me (Southampton) this year! My local hairdressers is on it too (I do need a haircut!).

    • RussellH says:

      There are at least four restaurants in our nearby small town; three we know and like, the fourth we have just not managed yet, but comes very well recommended by people I know and trust.

    • Polly says:

      Good idea doubling up…hasn’t thought of that. Meerkats would work too, am sure…

  • Benilyn says:

    OT: I think I’m undergoing identify fraud maybe. Recommendation for daily credit monitoring? I want to know if new accounts / credit being opened under my name, if that’s possible?

    • Charlieface says:

      Credit Karma gives a new report every 7 days for free, based on TransUnion (ex-Callcredit)

    • Andrew says:

      The Experian one is good, albeit relatively expensive.

      Everyone, who has an unencumbered property, should register for the Land Registry’s free service:-

      https://propertyalert.landregistry.gov.uk/

      You can also register properties you don’t own for alerts. Eg an eldery parent.

  • The_real_a says:

    I have 4 hours to kill between London City Airport and King’s Cross. Any recommendations to make best use of shop small? A decent bite to eat would be nice…

    • Lumma says:

      Pizza Union has 4 sites in East London. The most expensive pizza plus a bottle of peroni is £10.50. Great pizzas too

    • kk says:

      You can top up your Oyster card at Bridge Express, 30 seconds away from the DLR exit at Shadwell on your way.

      • the_real_a says:

        I’m not in London enough these days to warrant an Oyster, but i see they have a paypoint 🙂

      • Ale88 says:

        How often can I top up there? Is it once a day or once only per shop? Or there is no limit to the same shop?

This article is closed to new posts. Discussion continues in the HfP Forums.