Hilton’s first European LXR hotel, The Biltmore, is now open
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If you are looking for an upscale Hilton Honors property in London, there is a new option.
The Biltmore Mayfair is now open in Grosvenor Square – click here for details. This is a top-to-toe refurbishment of the old Millennium Mayfair hotel and includes a Jason Atherton restaurant.
No-one seems too sure about what the new ‘LXR’ luxury brand is meant to represent, or how it is meant to sit alongside Conrad and Waldorf Astoria. The only other LXR hotel is in Dubai and is a reflagged St Regis, so the design was ‘inherited’. Hopefully The Biltmore can give us a better feel for what the brand is about.
As a redemption, rooms cost 95,000 Hilton Honors points per night although availability does not seem to be loaded yet. This is good value compared to typical cash rates of £500+. How the hotel compares to Conrad St James or Lincoln Plaza at Canary Wharf (Hilton Park Lane is not ‘luxury’) remains to be seen.
How to earn Hilton Honors points and status from UK credit cards (December 2021)
There are various ways of earning Hilton Honors points from UK credit cards. Many cards also have generous sign-up bonuses.
Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card? It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status. We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.
You can also earn Hilton Honors points indirectly with American Express Gold (20,000 bonus points), the American Express Rewards Credit Card (5,000 bonus points) and – for small business owners – American Express Business Gold (20,000 bonus points) and Business Platinum (40,000 bonus points).
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)