The Amex / Amazon ‘£25 off £40’ coupon is working again – even if you’ve used it before
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For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.
You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points. I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.
Have you already registered for the Amazon / Amex offer?
If you have signed up for this feature at some point in the last couple of years, there is some interesting news.
A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.
For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.
Here is a screenshot I took on Wednesday when I was ordering something for my son:
As you can see, £25 has been deducted from my order. You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).
To get this to work:
You need £40-worth of items in your basket which are ‘Sold by: Amazon’
For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards
If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address
You need to select your Membership Rewards-linked American Express card to pay
You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)
You add promo code AMEX25OFF
All sorted, as the screenshot above shows.
Does this work if you have not already linked your Membership Rewards and Amazon accounts?
We don’t know.
This is what to do, assuming you have not done this offer in the past:
Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway
Buy £40 of items on amazon.co.uk following the guidelines I listed above
Qualifying credit and charge cards would include:
- American Express Preferred Rewards Gold
- The Platinum Card from American Express
- American Express Rewards credit card
…. plus Green, Centurion and various cards now closed to new applicants.
You MAY find that the AMEX25OFF code then works. Or it might not ….
If you are reading this via email, I suggest you pop over to the HFP website during the day to take a look at the comments on whether this is working or not.
Want to earn more points from credit cards? – December 2021 update
If you are looking to apply for a new credit or charge card, here are our November 2021 recommendations based on the current sign-up bonus.
You can see our full directory of all UK cards which earn airline or hotel points here. Here are the top current deals:

British Airways American Express
5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review

American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

Barclaycard Select Cashback Credit Card
1% cashback and no annual fee Read our full review
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