American Express launches a spend-based bonus promotion for Gold and Platinum cardholders

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• Dev says:

  2 Jul2 July 10:14

  OT but Amex.
  The £10 credit for using Addison Lee has finally appeared on my Platinum card online statement for spend in June.

• sophie says:

  2 Jul2 July 10:17

  Nothing for me, nor my partner’s account. this info is untrue

• Steve says:

  2 Jul2 July 10:27

  Nothing for me, please don’t publish misleading articles HFP. “Some Gold & Platinum Cardholders via targeted offers…” would have been a more accurate choice of words.

  • Jonah says:

    2 Jul2 July 11:34

    +1 On this one. Possibly the dullest comments thread of all time too. Apart from “here’s my Accelerate challenge”.

• Ben E says:

  2 Jul2 July 10:30

  Interestingly I’ve got something very nice on my BA card: Spend £335+, get 10,000 Bonus Avios

  • Stevie G says:

    2 Jul2 July 10:44

    You may want to read the T&C’s….. It’s 30000 avios for £335.

    • Ben E says:

      2 Jul2 July 10:55

      oh rubbish

• mark says:

  2 Jul2 July 10:39

  I got spent £2900 for 4000MR & spend £350 at Hilton for another 4000 MR

• Matt says:

  2 Jul2 July 10:42

  Nothing on my Gold Rewards or Supplementary Gold Rewards, although I did get Spend £350 Hilton or more, get 4000 MR points.

• FCP says:

  2 Jul2 July 10:48

  I pretty much never have the offers posted on HFP as available.
  EXCEPT, I got this one!!
  4,000 MR for 3,500 spend.
  Never got any of the Amex Travel ones, which would of been the only offers actually of use to me.
  Luckily I will be in the UK for this period as refuse to use the card overseas with the FX charge.

  • Mike says:

    2 Jul2 July 12:26

    Sorry for targeting my pedantry at you, but this really has me grinding my gears: it’s “would’ve been” as in “would have been” the perfect conditional tense, which makes far more sense than “would of been”… Would of what?

    Not singling you out, FCP, just a public service announcement given how often I see this.

    • Anna says:

      2 Jul2 July 20:05

      Nearly as annoying as “if I would have” instead of “if I had” – seemingly standard in the US these days and fast creeping in here!

• SimonW says:

  2 Jul2 July 10:54

  It was limited to first 2,000 accounts who saved it to their offers section……

  • Rob says:

    2 Jul2 July 11:25

    …. which makes no real sense. Is that 2000 people per version or 2000 in total (which makes no sense, given the huge number of Gold cards out there)?

    • Roy says:

      2 Jul2 July 16:37

      2000 is probably enough for them to measure what effect this promotion has on people’s spend, and how sticky that spend is once the promo is over.

      • Crafty says:

        2 Jul2 July 17:06

        +1. For some reason people on here seem to think offers are rewards. They are there to drive and measure behavioural changes.

        • Chris says:

          2 Jul2 July 19:35

          Since Amex are pushing a lot of advertising currently, based on Amex Offers, I would hope they ARE selling these as a reward to customers and not just asking customers to take part in behaviour analysis.

          The spend behaviour analysis will be done as a secondary benefit of the offers. The primary target is customer acquisition/loyalty.

        • Roy says:

          3 Jul3 July 00:25

          These days marketing is heavily data-driven. I’m sure they want to drive acquisition and loyalty, but equally they will want to test their promotions on a small scale to see how effective they are at driving acquisition and loyalty before spending money on a larger scale version of the promo.

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