Hilton launches the Signia hotel brand – but who is it for?

Hilton has announced (another) new brand – Signia.

Signia Hilton, as the hotels will be called, will be new-build properties which are specifically dedicated to the conference and events market.  This means that each property will have a greater-than-average focus on ballrooms, conference rooms and meeting rooms.  They will also have signature bars and restaurants which are able to cope with larger groups, and all will have a large spa.

Three contracts have been signed to date, all in the United States, with the first Signia due to open in Orlando, Atlanta and Indianapolis.

For those of us in the UK, we can look forward to the first Motto hotel from Hilton in Marylebone next year.  This is the complete opposite of Signia – it is basically going to be glamorous hostel!  More details on Motto are here.

How to earn Hilton Honors points and status from UK credit cards (December 2021)

There are various ways of earning Hilton Honors points from UK credit cards.  Many cards also have generous sign-up bonuses.

Do you know that holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card?  It also comes with Marriott Bonvoy Gold, Radisson Rewards Gold and MeliaRewards Gold status.  We reviewed American Express Platinum in detail here and you can apply here.

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Did you know that the Virgin Atlantic credit cards are a great way of earning Hilton Honors points? Two Virgin Points can be converted into three Hilton Honors points. The Virgin Atlantic cards are the only Visa or Mastercard products in the UK which can indirectly earn Hilton Honors points. You can apply here.

You can also earn Hilton Honors points indirectly with American Express Gold (20,000 bonus points), the American Express Rewards Credit Card (5,000 bonus points) and – for small business owners – American Express Business Gold (20,000 bonus points) and Business Platinum (40,000 bonus points).

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points. 

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.)