Best Western buys luxury hotel group WorldHotels

We cover WorldHotels occasionally because it partners with Virgin Flying Club and Avios (via Iberia Plus, not BA).  Details of the Virgin miles offer is here and you can learn about the Avios partnership here.

WorldHotels is a marketing group representing 300 high-end hotels across the world.  In a surprising move, WorldHotels has been acquired by Best Western which is not a brand you associate with luxury resorts and city hotels.

The WorldHotels brand will remain.  Whilst Best Western is pleased it can “enhance [it’s] portfolio of offerings to include the upper upscale and luxury segments” I would be surprised to see, for example, the Royal Garden Hotel in Kensington – pictured above, it overlooks Kensington Palace – suddenly renaming itself as a Best Western!

There are plans to integrate Best Western Rewards with WorldHotels.  As Best Western Rewards allows you to status match from any other hotel status you have, or even your Virgin Atlantic airline status, there could be some upside for HfP readers from this acquisition.

Hotel offers update – December 2021:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Want to buy hotel points? There is currently a special offer running with IHG Rewards (80% bonus to 4th January 2022) and World of Hyatt (30% discount, equivalent to a 43% bonus, to 30th December 2021).