Should you use your Avios for British Airways ‘Experiences’ rewards?
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You may not know this, but British Airways Executive Club has a range of ‘Experiences’ redemptions. Available in most major cities in the world, you can redeem your Avios points for local attractions or sightseeing tours.
There is a tiny bit of explanation about the programme on the ‘Spending Avios’ page here at ba.com. Click on ‘Book Experiences’ to be taken to a log-in screen.
BA removed this option from its website during covid, but with travel now re-opening it has made a comeback with a restricted range. Is it worth it?
Are Avios ‘Experiences’ redemptions a good deal?
Not really, for two reasons. The curse of Nectar strikes again, as you will see.
As with most third party Avios redemptions, such as hotels or wine, you tend to get around 0.5p to 0.6p per Avios.
Here is an example.
If you want to climb over the roof of the O2 Arena in Greenwich, it will cost you 6,300 Avios:
Alternatively, you can pay £32 in cash.
This works out at 0.51p per Avios.
This is not a great deal. It is certainly far poorer value than using them for flights – even economy long-haul redemptions should get you over 0.5p of value.
Before 2021, I used to say that if you have more Avios than you can realistically use, or if you earn your Avios from business travel and therefore value them intrinsically at nothing (as you spent nothing to earn them), then it might still be worth a look.
In January 2021, however, Avios launched its partnership with Nectar.
You can now transfer up to 50,000 Avios per month into Nectar. You will receive 0.8p of Nectar points for every Avios you transfer. These can be spent at Sainsbury’s, Argos, eBay etc.
When you can get 0.8p per Avios by transferring them to Nectar, there is no value in using them for ‘Experiences’ redemption at 0.5p.
Pay cash for whatever ‘experience’ you are after and use the Avios for Nectar points. You will be better off.
In this example, the 6,300 Avios required for the £32 O2 climb would get you £50.40 of Nectar points. You can pay £32 in cash for the O2 climb and will be £18.40 better off than if you’d redeemed directly for it.
The same logic now applies to most other non-flight redemptions bookable via British Airways Executive Club – wine, hotels, car hire, seat selection etc. You are far better off paying cash and redeeming for Nectar points instead.
You can find out more about Avios ‘Experiences’ redemptions on the British Airways website here.
How to earn Avios from UK credit cards (December 2021)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express
5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus:

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)
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