Hertz to become the first non-airline member of the SkyTeam alliance
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This is, I think, a world exclusive. I was with Caroline Simmerman, the Hertz Europe partnerships director, at a reception in Amsterdam last night and she told our group that Hertz has just agreed a deal to become the first ‘non-airline member’ of the SkyTeam airline alliance.
It isn’t quite clear how this will work. All 20 SkyTeam airlines will, presumably, now offer miles via Hertz although this is unlikely to be exclusive given existing deals. There was no indication of whether you could match SkyTeam status to Hertz status although I would imagine it is likely.
A full announcement is coming soon where we will find out the full details.
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