Habtoor’s three Marriott-managed Dubai hotels rebranded by Hilton
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We recently wrote how the St Regis, Westin and W hotels at Al Habtoor City in Dubai were to be deflagged on 31st July.
From yesterday, Hilton is now operating the hotels – although I doubt the signs have been changed yet.
The St Regis becomes ‘Habtoor Palace Hotel, part of the LXR Hotels & Resorts collection’ – the hotel site is here
The W becomes ‘V, part of Curio Collection by Hilton’ – the hotel site is here
The Westin becomes Hilton Dubai Al Habtoor City – the hotel site is here
LXR is a new Hilton brand. It is designed to be a home for independent luxury hotels who want to join the Hilton ‘system’ whilst still remaining outside Hilton control.
There are now THREE Hilton brands for independent hotels:
LXR – for five star properties
Curio – for four star properties (Ibiza reviewed here, Boston reviewed here, Hamburg reviewed here)
Tapestry – for three star properties (Washington DC reviewed here)
I am very positive about these moves because they are attracting very good hotels. I was very keen on The Graham in Washington. We were also back at the Reichshof in Hamburg last month which is much improved on its chaotic opening which I reviewed.
Whether this can be enough to save the Al Habtoor City hotels, which suffer from a blighted location next to Sheikh Zayeed Road – see photo above – and chronic over-development, is a different question.
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