ViaVan launches in London with £3 Zone 1 rides
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ViaVan, a joint venture between Mercedes-Benz and US start-up Via, has launched in its ‘shared journey’ service in London.
From what I can gather, it is basically ‘UberPOOL with a minibus’.
A ViaVan will be heading in roughly one direction, say from Wimbledon to Central London, and will pick up people from ‘near’ their homes or wherever they are along the way. Each passenger will be dropped off ‘near’ their final destination.
All rides will be shared. The upside is very aggressive pricing – during the launch period, all rides inside Zone 1 will be priced at a flat £3.
I am pretty sure that this is not a service for me, but you may think differently. There isn’t much of a website – see here – but full details are in the app.
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