What do we know about BA’s new ‘Club Europe’ on domestic routes?

In the annual Investor Presentation to the City back in November, British Airways revealed plans to re-introduce Club Europe on UK domestic flights.

This is almost certainly linked to the introduction of ‘buy on board’ catering from next Wednesday.  BA’s biggest nightmare is that someone paying £7,670 for a fully flexible Club World ticket from Edinburgh to Tokyo decides to switch to a Middle East carrier or KLM because they are insulted at paying £2.30 for a cup of coffee on the connection.

Since November, however, there has been radio silence on the subject.

This is an easy change to implement.  At present, BA sells a product called ‘Business UK’ which is a fully flexible domestic economy ticket.  If you buy one of these you get lounge access, fast track security and 20 tier points each way but no seating benefits – it is still 3 x 3.

Bringing in Club Europe only requires ‘middle seat’ blocking and the loading of a few Club Europe meals – there is minimal capital investment apart from some IT and website changes.

The most likely scenario would appear to be:

Business UK is discontinued – which means that you could no longer get lounge access and Fast Track on a domestic economy ticket unless you had status

Club Europe introduced, offering 40 tier points each way (compared to 20 for Business UK) and lounge access – although note that Iberia only offers 20 tier points each way on its domestic Business Class tickets

There is clear upside here for those travelling on Club World Avios redemptions from regional airports as the connections would book into Club Europe.  It might even make the prospect of changing planes in Heathrow a little more appealing.

Another upside is that the minimum number of Avios seats per domestic flight would increase from the current four to six, as there would be a minimum of two Club Europe seats released as well.

There is also clear downside for travellers who can buy fully flexible economy tickets under their corporate travel policy and so get lounge access and Fast Track.  They may lose this because their employer will not pay for Club Europe, even if the price is the same – bar the additional Air Passenger Duty.

As far as timing goes, no-one seems to know.  I have heard March banded about on public and private forums but there seems no real proof.  It would have made sense to launch it next week alongside buy on board although that clearly isn’t going to happen.

How to earn Avios from UK credit cards (December 2021)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Run your own business?

We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus:

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

(Want to earn more Avios?  Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)