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Does HfP have an ‘anti-BA’ bias?

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I received a private message via Flyertalk yesterday from a British Airways employee who said, to paraphrase, that he was fed up with the anti-BA bias that he felt runs through the site.

In my experience most BA employees are not hugely enamoured by everything done by their employer, so I wouldn’t want to dismiss his complaint on that basis.  In some ways, I am tempted to take it more seriously!

What pushed him over the edge was this line in my review of the Eurostar lounge at St Pancras yesterday:

British Airways A350

“There is also no shortage of reading material, which always wins brownie points with me, [and] which makes the weak British Airways Galleries selection look pitiful.”

Ironically, I received this message whilst sitting in a two hour meeting with a senior IAG employee who at no time expressed any issues with my content.

My response was this:

I need to use a common frame of reference for comparison purposes in reviews.  The logical comparison point is with British Airways because that is an airline that most HfP readers fly.  If I had compared the Eurostar magazine selection to the typical Singapore Airlines lounge magazine selection, it wouldn’t have meant much to 95% of the readers.

(I could, I admit, have pointed out that the breakfast on offer in the Eurostar lounge is far worse than the breakfast offered by British Airways – and I didn’t.  Magazines in lounges are a personal bug-bear of mine, however, as long-term readers will know.)

It makes no sense for me to run down British Airways.   Avios, and the fact that you can use Avios to redeem for aspirational flying experiences, is a key driver of this site.  If I was permanently criticising BA it would not be great for business.

I don’t think there is a single frequent flyer in the country who genuinely believes that British Airways is offering the market leading product compared to Qatar, Etihad, Emirates etc.  Even American Airlines, unbelievably (given its history), is now offering a business class product on most London flights which beats the BA seat on most criteria.  I would lose all of my credibility if my writing implied that BA could do no wrong.

I have 13 BA flights in my diary between now and mid-September …..

It is also true, to be honest, that criticism is easier to write, and more interesting to read, than praise.  However, for the record, here are a few things I honestly believe even though the general opinion out there is often the opposite:

Heathrow Terminal 5 is a fantastic facility

British Airways afternoon tea in Club Europe is OK and I’m not sure what would be a better option

The British Airways lounges at Heathrow are generally very good and are worth spending time in

The Club World cabin – irrespective of how you find the seats – on the new 787 aircraft is a very classy piece of work

The Avios booking system at ba.com is, in terms of ease of use and the number of partner airlines which can  be booked with it, almost best in class

Reward Flight Saver – and the BA short haul reward pricing structure in general – is a good idea and puts other frequent flyer programmes short haul pricing to shame

The guaranteed ‘4 + 2’ reward availability for Avios seats on BA is a genuine improvement (although 4 + 4 would be even better)

The British Airways Premium Plus American Express ‘2 for 1’ voucher is the most attractive credit card reward in the UK

I obviously need to have a lie down now after such a rare burst of BA enthusiasm 🙂


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Comments (178)

This article is closed to new posts. Discussion continues in the HfP Forums.

  • Simon says:

    I guess there is no way that ’employee’ status could be verified? Could be anyone wanting to have a pop, although their agenda is unknown.

    If anything the Flyertalk forum has the same anti BA bias, unfortunately as an airline it compares unfavourably to others, the only reason many people fly them is because it just happens to be here so more flights available to us, RFS and cheap ex-EU fares allowing easier shots at status.

  • Anon says:

    And for balance I’ve also been reducing my USA Virgin flights and moving more to BA, might rethink that approach tho….

  • Mark says:

    BA do a good job of running themselves down; they don’t need any help there!

    When something is good at BA, Rob says so. If it’s not, he should be free to say so too.

  • Mikeact says:

    I would seriously get rid of all short haul to Vueling/Iberia and then take immediate steps to improve long haul to really take on and try to regain the lead, particularly against the Middle Eastern carriers.
    A massive problem, but things will only get worse IMHO.

  • John says:

    Willy Walsh has too much time on his hands !

    • Billy Buzzjet says:

      snigger. singger. . Although i did sit next to Mr Walsh on a flight to Dublin in CE once and it was the best experience I’ve ever had ! So no complaints from me there BA . Well done everyone.

  • Simi says:

    Raffles, I rarely if ever comment, but on this occasion I had to, as it isn’t a question of whether HFP ‘runs down BA’ but rather provides a view that is relevant for it’s readership.
    It may be possible that the employee in question was just having a bad day and needed to vent, as any employee, part of a large (dare I say) leading company should welcome helpful criticism, especially if it helps to improve current and future conditions; disputing feedback or constant mentions, as a bad thing when all could benefit from the buyer’s response to a company’s products, would be to dismiss an opportunity to improve and enhance that business, potentially resulting in the loss of a returning customer.
    I am a regular BA flyer (as is my husband and 5 month old son), possibly 80% of our flights are with BA and the points that you have raised are valid. The magazine collection is awful, the food in the lounges have really lost their ‘mustard’ and it was exciting to see the improvement in the onboard decor etc! What would have been really great is if the employee had fed back this information to the company, as opposed to venting.
    Now I must return to said 5 month old son, and book our ski trip for next year with BA!
    http://www.whiitelist.com/2016/03/travelling-with-bebe-london-mother.html?m=1

  • Sam wardill says:

    I think the Flyertalk messenger is probably more used to the advertorial style of Business Traveller magazine (availability in all BA lounges ;))

  • Mark says:

    Having travelled for leisure in F and J many times in recent years I actually think the overall LH offering has improved over the past year or so. Food seems to be better, or at least more in tune with our tastes and the mixed fleet crew service improved since the early days.

    Our recent experience of customer service on the ground however was atrocious. Window seats reserved in F for 8 months taken away from us a week and a half before travel for no other reason than a change in seating policy enforcement and a response from You First / customers services / premium managers that was so bad it felt like BA had written the book on how not to deal with a customer complaint and we were the guinea pigs!

This article is closed to new posts. Discussion continues in the HfP Forums.