500 – 1,000 bonus Avios with all short-haul British Airways flights this Autumn

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• JQ says:

  3 Jul3 July 06:14

  I’ve decided to only fly BA to Europe if I can redeem, or if part of an ex-Europe trip.

• GUWonder says:

  3 Jul3 July 06:18

  When nearly four-fifths (80%) of short-haul, intra-Europe flight traffic and nearly two-thirds of intercontinental European flight traffic is leisure-related, losing out on the loyalty of short-haul leisure travelers may be risky business strategy for European carriers, and yet the EU legacy majors all seem to have jumped on board the bandwagon of a reduced mileage scheme for most customers.

• Scott says:

  3 Jul3 July 06:18

  I’ve already got the flights I require booked during that period so won’t get any bonus Avios as you can claim retrospectively.

  • Scott says:

    3 Jul3 July 06:19

    can = can’t

• rossmacd says:

  3 Jul3 July 06:52

  Only UK based BAEC accounts are eligible for this offer

  • Roger says:

    3 Jul3 July 07:22

    … and avios.com accounts.

• James67 says:

  3 Jul3 July 07:13

  Frankly BA screwed up big time with their RFS changes from the regions and they will get what they deserve. Combined with reduced earning rates, they have risked loss of a lot of goodwill, loyalty and a route to reducing avios liability; easyjet and ryanair must be laughing all the way to the bank. From EDI I no longer see any point changing at any LON airport for flights to Europe that are unavailable direct. SAS offers a much better option with inexpensive ow and rtn fares, baggage included and transit airports that rarely suffer the drama that is LHR. Then there is LH, AF, KL and many others to choose from. And the biggest eye opener of all was getting off an EY Y flight in BKK recently feeling in better shape than I usually do after 12 hours in BA CW so BA longhaul is almost a lost cause too. By next spring I imagine my BA travels will be over execepting a few bits and pieces that may still come their wat courtesy of tesco and cc churning, however, even those miles will more likely benefit their partners on intraAsia flights.

• Phillip says:

  3 Jul3 July 07:18

  I’m not so sure that BA is worried about the Avios devaluations. Plus, what proportion of leisure travellers is in tune with what the changes really mean, even if they did realise that changes have taken place? I’d say not many. Just looking at the proportion of leisure travellers that are not even members of the BAEC makes me think BA is not particularly worried.

  • Rob says:

    3 Jul3 July 09:10

    They want the money from Tesco and Amex. That will dry up if leisure passengers don’t collect. It is essential for the profitability of Avios that people want to collect who don’t fly much.

    • Polly says:

      3 Jul3 July 10:10

      So many people I speak to about avios, are totally not interested. Just can’t be bothered to study it nor collect. They tune out, even though they are impressed we fly F now and again. However, my thoughts are, BA are just not interested in the leisure traveller in Y. It’s a huge amount of admin, and I think the BIZ community are fed up not being able to get avios availability. So BA are basically giving the biz pax what they want. Back to the original program that avios started out as, reward loyalty. End of!
      We are doing this QR J now in oct to try it one last time. If this works ex EU, from CPH, we will aim for one F a year on 241, plus an ex EU OW J every 2nd year to keep our BAEC silver going. With a couple of city breaks, which we love, to get us to silver of course.

    • lucas says:

      3 Jul3 July 22:38

      Raffles, could you explain that point? I was not aware of the dynamic there and am not sure I understand it… Thanks

      • Raffles says:

        4 Jul4 July 02:06

        Avios collected from BA flights bring in no money for BA and cost it money when redeemed.

        Avios from Tesco, Amex etc are bought for cash and make BA a profit on redemption. All partners pay more than, say, the 0.58p you get for a hotel redemption.

        • Phillip says:

          4 Jul4 July 08:07

          With that I agree, and that is exactly my point. They’re trying to entice people to book flights by giving away bonus Avios which makes them no money, yet we’ve seen no conversion bonuses in the UK for a while, other than for purchasing Avios. I can’t help but feel that Avios is currently so ubiquitous in ways of earning, that they make enough money anyway, so they’re not worried. There isn’t really any other airline currency that is “cheaper” for redemptions on European flights from the UK. Plus, I’ve always seen the RFS more about gaining momentum in the domestic US market which they don’t serve, than being nice to their European base which they serve extensively.

• Phillip says:

  3 Jul3 July 07:18

  I do, however, find the emphasis on Spain quite interesting! Why the push?

• Andy says:

  3 Jul3 July 07:22

  Will be interesting if easyjet ever start flying from LHR.

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