New Amex ‘£10 back on £35 Amazon spend’ deal – were you targetted?

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Last night, many of us received emails from American Express advertising another cashback deal with Amazon.

You will receive £10 back if you spend £35 on amazon.co.uk before the end of July.

American Express has gone to great lengths to ensure that, this time, Head for Points readers do not take all of the 15,000 registration spots.

You can only register if you received the email. Even then, you can only register the American Express card which is mentioned in the email. In my case, it was my very rarely used SPG Amex.

If you did receive the email, register ASAP by clicking the button in the message. Those 15,000 registration spots will not last long.

Remember that you do not need to buy anything now. The easiest thing to do is to buy a £35 Amazon gift card and add the credit to your Amazon account for later in the year. That is what I did last time with the three Amex cards I registered.

The process is very simple and only takes a few minutes:

Step 1: Go to the Amazon UK gift card store here and order a £35 gift voucher, to be emailed to yourself

Step 2: Remember to pay with the American Express card which you registered for this offer

Step 3: When you e-gift card arrives, there is a link in it. Click on it and the £35 credit will be automatically deposited into your Amazon account.

Step 4: At roughly the same time as the e-gift card arrives, you will receive an email from American Express confirming that your £10 cashback has tracked.

The credit will sit indefinitely on your Amazon account and will be applied automatically towards future orders.

Want to earn more points from credit cards? – December 2021 update

If you are looking to apply for a new credit or charge card, here are our November 2021 recommendations based on the current sign-up bonus.

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending:

Barclaycard Select Cashback Credit Card

1% cashback and no annual fee Read our full review

Category

American Express Membership Rewards

This article is closed to new posts. Discussion continues in the HfP Forums.

Volker says:

20 Jun20 June 09:34

No Amazon discount for me. I received an (obviously targeted) email instead telling me that I will be able to use my BMI Amex for Apple Pay later this year. Will that give me some consolation? :/
Raymond Hennessy says:

20 Jun20 June 09:39

No offer here. How would Amex know the last offer was taken by HFP readers ?
- bob says:
  
  20 Jun20 June 09:47
  
  They are no doubt well aware that some people got multiples of the same offer.
  
  We got 5 but that was modest 🙂
  
  So the targeting stops this happening & is also a better way to invest marketing funds.
  
  HFP? Amex will be certain to follow HFP as it gives them good intel.
  - James67 says:
    
    20 Jun20 June 10:32
    
    Perhaps they have not yet sent out 15000 emails, could be getting done in batches.
  - RIccati says:
    
    21 Jun21 June 03:43
    
    I sincerely doubt it is a better way to invest marketing budget or a good marketing at all.
    
    AMEX went to great lengths to ensure they their regular good spenders not get a reward but an occasional person get a chance to wander into deal (who would otherwise not look for them).
    
    What they thinking, because they gave an extra tenner that person’s awareness of AMEX card shoots up and they suddenly find extra several hundreds of expenditure to put on a card?
- Rob says:
  
  20 Jun20 June 10:14
  
  I can see from the 3,750 email addresses on the mailing list who reads this – I know exactly how many people with an avios.com email address are on there, for example!
uk1 says:

20 Jun20 June 12:14

I was targetted and Amazon also have a 4 for 3 offer at the moment and I need two of the items listed …..
Tracking Amex promotions UK - Page 10 - FlyerTalk Forums says:

20 Jun20 June 12:48

[…] It is. https://headforpoints.com/2015/06…-you-targetted […]
Modern Day Sinbad says:

20 Jun20 June 13:16

I got this for my Gold credit card, the companion to the Preferred Rewards Gold card, registered and bought a gift card for £35 but have yet to receive the email from Amex confirming the offer was tracked! Fingers crossed it’ll show up on my statement.

I’m loving the recent wave of offers from American Express. Long they may continue.

MDS
Modern Day Sinbad says:

20 Jun20 June 13:23

Slightly off topic but has anyone had problems redeeming multiple gift cards for purchase? Just wondering I will have any problems showing up at House of Fraser with eight gift cards! Four One4All and four HoF ones.

Thanks,
MDS
- Rob says:
  
  20 Jun20 June 14:08
  
  Yes. At Harrods the tills cannot handle more than 4 gift cards. The way around it is to buy a bigger gift card, paid for with 4 small ones, then use that with up to 3 others to make a purchase.
  - Modern Day Sinbad says:
    
    20 Jun20 June 14:13
    
    Thanks Rob, that’s useful to know.
  - Brian says:
    
    20 Jun20 June 23:19
    
    They always tell me you can’t buy gift cards with gift cards.
    - RIccati says:
      
      21 Jun21 June 03:45
      
      Then purchase an item and return for a store credit.
    - Rob says:
      
      21 Jun21 June 11:58
      
      Amalgamating gift cards from the same store is not the same thing though.
Deeside Dave says:

20 Jun20 June 14:05

Purchased £35 Amazon gift card 3 hours ago with BAPP AMEX card.Receieved e gift certificate and saved to my Amazon account but no e mail confirming £10 credit yet .Also noticed on my Amex account that Amazon have charged an extra £1 as a separate transaction.
- bob says:
  
  20 Jun20 June 14:07
  
  The £1 will disappear off your statement. Not everybody gets emails. The credit should appear within a few days.
  - Worzel says:
    
    20 Jun20 June 14:51
    
    +1.
  - Grimz says:
    
    25 Jun25 June 10:54
    
    I also havent got the credit or an email saying i have redeemed at Amazon
Ian says:

20 Jun20 June 14:27

Hi guys.
Sorry for the OT question. I had a free BA Amex card and I’ve spent more than 10k, so I’ve upgraded to the BAPP and I still got the voucher, which does now appear in my BA account. But, and this is a big but, the voucher is only valid for 12 months, not 24 months!

Should I refer it to Amex or BA, or because I was lucky to get it after I’ve already spent the 10k, should I just leave it as is?

Thanks.