How to maximise the American Express ‘£10 for £20 Amazon spend’ offer

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If you have a British Airways American Express card (or, looking at the comments, some other cards as well) you may have received an email from American Express yesterday offering you £10 cashback when you spend £20 at amazon.com.

If you did not receive the offer, there does not appear to be any way of opting in. It is not appearing on online accounts and it is not on the Amex Network or cardmemberoffers.co.uk websites.

The Amazon promotion has very few rules:

You MUST register using the link in the email

You must be in the first 30,000 people to register

You must spend before 3rd December

I expect this offer to be hugely popular and there is a risk that the 30,000 person cap will be reached. My recommendation is that you register immediately and then buy a £20 Amazon gift certificate and add it to your Amazon account.

This is how you do it:

Step 1: Click here to visit the gift cards page on amazon.co.uk

Step 2: Select ‘Send a gift card now: e-mail’

Step 3: Select a random gift card design, select £20 as the value of the voucher and enter your own email address as recipient. It does not matter if this is the same email address as you use for your Amazon account.

Step 4: Pay using the American Express card which you registered

Step 5: Wait a few minutes for the gift certificate to appear in your inbox

Step 6: Visit this page on the Amazon website and redeem the gift certificate

The £20 credit now sits in your Amazon account. It will be used automatically next time you place an order. It doesn’t matter whether a product comes from Amazon directly or a Marketplace merchant – the credit is still accepted. The certificate is valid for 10 years so there is little risk of you not using it.

If you have two Amex cardholders in your household who both received the email, there is no problem with ordering two £20 gift certificates using both cards and adding both certificates to the same Amazon account. The gift vouchers are fully transferable.

Want to earn more points from credit cards? – December 2021 update

If you are looking to apply for a new credit or charge card, here are our November 2021 recommendations based on the current sign-up bonus.

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the top current deals:

British Airways BA Amex American Express card

British Airways American Express

5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways BA Premium Plus American Express Amex credit card

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers.

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending: