Exclusive: Tesco Clubcard to Avios November promotion revealed

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• Mark2 says:

  29 Oct29 October 19:28

  I too would be disappointed if the conversion rate were reduced, but let’s be serious.
  On seven occasions this week I paid £45 for £50 in 3V cards (using Helping Hands) and received 360 Avios each time. Then there were the wine offers, Blinkbox etc.
  If you were a Tesco senior manager what would you do?

  • squills says:

    29 Oct29 October 19:40

    The 3Vs thing is a bit silly but I guess T gets it back in full, ie whatever they charge suppliers for the 150 TCC points. There you have a classic example of a product where T has no particular incentive to push sales by funding the bonus points themselves, (I can’t believe the margin on the cards is that brilliant for T), so the suppliers are funding it all.

    • Rob says:

      30 Oct30 October 08:25

      Disagree. Tesco is doing this to ramp up headline sales artifically (well, not artificially – lets say ‘easily’ instead). The Clubcard points come out of marketing expenditure, at a guess. Pretty sure the ‘150 points for £50 giftcard sales’ is part of the accounting wheezes now being investigated.

      • jb says:

        30 Oct30 October 13:41

        “Pretty sure the ‘150 points for £50 giftcard sales’ is part of the accounting wheezes now being investigated.”

        Why?

        • Rob says:

          30 Oct30 October 18:35

          Because it is. The margins on gift cards are puny, but they take up little space so stores sell them. 150 CC points would wipe put much of the profit on a £50 sale. However, with Tesco desperate to show its investors that it can stop the decline in sales, what better way to encourage you to substantially boost your spend than this?

      • Andrew says:

        30 Oct30 October 17:10

        On a side note there is now promotional material in my local store with the 150 points for £50 giftcard. Offer is valid through 25th February 2015.

        Still no 3v cards however, 9 weeks and counting…

        • Ross Parker says:

          1 Nov1 November 12:04

          I think I am the only person playing this game in the South West. There are always plentiful 3Vs in my local – I rarely buy them all, but have seen at least 100 on two ‘rails’, of which I typically buy 20 (then group into four at checkout).

        • Julie says:

          5 Nov5 November 17:34

          No I’m playing it too, just struggling a little for an outlet for them.

• Fenny says:

  29 Oct29 October 20:22

  All my points this quarter auto converted to Virgin miles, so no entries for me.

• Sprout7 says:

  29 Oct29 October 20:52

  Anyone else getting a Tesco conversion rate of 800 miles per £2.50 or am I just somehow lucky?

  • squills says:

    29 Oct29 October 21:07

    legacy

    • Brian says:

      30 Oct30 October 01:14

      How does the legacy aspect work to get the 800 miles conversion?

      • thechiefexecutive says:

        30 Oct30 October 13:35

        Many, many years ago Tesco wrote to Clubcard holders who spent something like £30 a week inshore and offered them the chance to sign up for a higher BA miles (as was) earning rate. It was a no-brainer. No commitment to do anything (not even auto-convert) and the rate has been grandfathered. I have this.

        • Fenny says:

          31 Oct31 October 00:46

          I always thought that it was the original Airmiles conversion rate and when Tesco devalued their conversions, those of us who had previously converted kept the old rate. I never signed up to anything. When the change happened, I hadn’t converted anything for a while and was expecting to only get 600 AM per £2.50, but was surprised to still get the 800 AM.

          However, as I’ve been collecting Airmiles since the Sainsburys and Nat West days, I may have misremembered.

        • Richard says:

          3 Nov3 November 01:03

          In the very very old days, Tesco Clubcard essentially had status tiers. You didn’t have to apply for anything – just like an airline scheme, if you qualified you got upgraded automatically.
          If you were on the higher tier, you got a better exchange rate for airmiles (as they were at the time). I don’t remember whether you could also convert to BAEC points back then, but if so I bet you got a better rate there as well.
          When they abolished the tiers, you were left for all time on whatever tier you happened to be on just then. And even after all this time, you still get a better conversion rate if you were left on the higher tier. Which is obviously daft, so presumably they’d accidentally written something into their T&C’s somewhere which had that effect.

• Dean says:

  29 Oct29 October 22:27

  Hey,

  I was reading the section about foreign currency and saw this comment

  Use the Amex website (www.travelmoneynow.com/britishairways) and have currency delivered to your home or office. Amex is still charging this as a purchase on Amex-issued Amex cards, which is a fantastic extra bonus.

  Does anyone know if its still classed as a purchase on AMEX?

  Thanks

  Dean

  • Paul says:

    29 Oct29 October 22:34

    Yup (did it just last week!)

  • Nick says:

    29 Oct29 October 22:56

    Yes. I done it last month.

  • Rob says:

    30 Oct30 October 08:21

    Seems so, if it stopped working I am pretty sure a HFP reader would spot it within 24 hours and let me know.

• Brian says:

  30 Oct30 October 23:40

  Is this promo just for Avios.com or does it apply to BA Exec Avios? Thanks

  • Rob says:

    31 Oct31 October 03:10

    Seems to be both

• uk1 says:

  1 Nov1 November 09:29

  To encourage others. It does work. I was unaware of the previous promotion (this time last year) and without even being aware of the competition won two economy Avios tickets to Vienna which we took in March. I thought the notice was a scam but it wasn’t. 🙂 Use of IHG points and a great RA upgrade at IC Vienna gave a pretty decent vfirtually cash-free4 night trip. Just done two lot’s of transfers for wifey and me totalling £100’ish. Good luck all.

• Caroline says:

  2 Nov2 November 22:29

  Any idea of the potential impact on the clubcard scheme if the below occurred?

  “The third option that is being studied closely is a sale of Dunnhumby, the division behind Tesco’s Clubcard scheme. It is understood that Tesco has been encouraged to look at disposing of Dunnhumby following a flurry of private equity interest.”

  http://www.telegraph.co.uk/finance/newsbysector/epic/tsco/11203538/Tesco-eyes-1bn-from-bank-sale.html

  • squills says:

    2 Nov2 November 22:35

    It would possibly indicate Tesco is slightly less convinced by the value of Clubcard as method to understand consumers and leverage sales.

    Could also mean just getting mkt value for an asset when Tesco needs cash. And dunnhumby doesn’t exactly do retailing.

• squills says:

  2 Nov2 November 22:58

  A sale of Tesco’s failed Blinkbox video streaming service is under way, with potential bidders sought out in recent days. The company has hired Lepe Partners, a City advisory firm, to handle the sale. However, retail figures believe Blinkbox is unlikely to fetch much money, if any at all, given that it is heavily lossmaking and could end up being closed down instead.
  http://www.telegraph.co.uk/finance/newsbysector/epic/tsco/11203538/Tesco-eyes-1bn-from-bank-sale.html

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