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Iberia starts charging for seat selection … even at check-in

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Sometimes an airline does something which makes you want to bang your head against the wall at its sheer stupidity.  The latest attempt by Iberia (which is BA’s little sister, remember) is just one of those events.

British Airways, of course, has seat selection fees.  The most shocking of which, frankly, is the £60 per person, each way, fee to select a seat in Club World!  Unless you are a Bronze, Silver or Gold BA cardholder, paying £1500+ for a business class seat does not actually give you the right to choose to sit next to your partner ….

Iberia seat selection

Iberia has a found way to take it even further.  Here are the fees:

Domestic – £3 before check-in, £5 at online check-in, £7 at the airport

Short and mid-haul – £9 before check-in, £13 at online check-in, £18 at the airport

Long-haul – £25 before check-in, £30 at online check-in, £35 at the airport

The best bit, though, is this.  Partly for advertising standards reasons (if the fee cannot be avoided, it would have to be included in flight prices shown in advertising), Iberia gives you the option of NOT paying at the airport!

This is how it appears to work.  You arrive at the check-in desk with no seat reservation for your Iberia flight to New York.  The check-in agent asks you for £70 in order to enter into a discussion with her on selecting seats (eg ‘middle block or aisle?’, ‘front or back of the plane?’).  If you do not hand over £70, the agent or her computer will randomly select two seats for you from the seats remaining, which you will be forced to accept.

Perhaps I am getting old, but this appears to be completely bonkers.

Even the fee itself is pretty shocking.  The fees I quote are per person, each way – a couple would have to pay an extra £100 on an economy trip to New York.  The good news is that the fee does not apply to Avios redemption seats.  oneworld Sapphire and Emerald cardholders are also exempt.

Of course, Iberia isn’t charging business class passengers for seat selection.  Because that really would be crazy, wouldn’t it, BA ….?


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Comments (26)

This article is closed to new posts. Discussion continues in the HfP Forums.

  • Manuel says:

    How can I get My BA GOLD To Work on Iberia flights? It never seems to get to work on a IB reservation.

  • Hingeless says:

    Is this an “aumento”

  • John says:

    Do any other (non-LCC) airlines in the world do this?

  • Susan says:

    Dear Iberia,

    Nice one! But unfortunately it appears your famously efficient website has loaded this page 81 days early.

    Kind regards
    An ex-customer

  • Tom says:

    I think you will find its now GBP65 to book seats in Club World, each seat, each way. It was this much on LHR-VYR in December, a route plagued by the farce of BA auto-checkin.

    • Mark says:

      It depends on the route length. For upcoming bookings I have in CW:

      *Washington is £60 each way (777)
      *Miami and Johannesburg are £65 each way (777 and A380 main deck respectively)
      *Upper deck seats on an A380 to Johannesburg are £80 each way(!)

      At those prices I simply refuse to pay on principle and take my chances at online check-in (which for two of us has yielded decent results so far, even on full flights). At more reasonable prices I might be tempted.

      Interesting that Iberia have decided to charge more for reservations the later you leave it, so sensibly it’s a choice of pay up-front when you book or accept a random selection at the airport.

      Must remember when doing price comparisons that flights to Madrid with Iberia are now £18 return each more than the headline price….

  • ITravelElite says:

    Simple. Take another airline. Completely stupid action.

  • Sam says:

    I actually doff my hat to Iberia for this groundbreaking act of utter stupidity.

    Of course the people that will be shouted and screamed at are the check-in people who have a tough job anyway, and this will inevitably feedback on their service to us the customers (when I say ‘us’ I don’t mean ‘me’ as I have no need to travel Iberia fortunately). Meanwhile the beancounters are rubbing their hands with glee in their ivory towers…

    The accountants and muppets that came up with this should be forced to be the people who implement this to the public at check-in.

  • MKB says:

    It was even worse on a bmibaby flight I went on from EMA to Scotland a few years ago. For those who had not paid a seat reservation fee, their computer would automatically select seats at check-in which you couldn’t change.

    However, these were not selected randomly; they were deliberately selected to be in the worst part of the plane and to split up parties. (I was in a group of two.) Check-in staff told me this was deliberate policy to encourage people to pay.

    On my flight, that was less than half full, the moment the door closed, half the passengers stood up and swapped seats to be with their party.

This article is closed to new posts. Discussion continues in the HfP Forums.