Why you shouldn’t bother earning Avios with e-Rewards
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If you are a member of British Airways Executive Club, avios.com, Virgin Flying Club or a few other programmes, you may find yourself receiving an e-mailed invitation to earn miles by joining e-Rewards.
I have been there and done that. And I can tell you, with all honestly, that you should delete the email and forget about it.
On the face of it, it seems a decent deal. You give e-Rewards some information – actually, a LOT of information – about yourself. They then email you with occasional market research surveys.
For each survey you complete, you earn points. When you reach certain point levels, you can redeem your points for miles. What could be wrong with that?
Well, as any seasoned e-Rewards member (or ex-member) can tell you, quite a lot can be wrong!
- Just because you are sent a survey, it does not mean you are ‘qualified’ to complete it. Often you are thrown out after the first couple of questions, with no points earned.
- Sometimes, you can go a L-O-N-G way into a survey before you are thrown out. You can waste over 15 minutes at times before they decide you are not the sort of person they want. In these circumstances, you receive a nominal drip of points which is a tiny fraction of what you would have got had you completed the last couple of questions.
- Customer service is minimal, should you ever need to contact them.
- The ‘time spent to Avios earned’ ratio is pathetic, however cheaply you value your time!
- It will, without a doubt, take you longer than you think to reach the level where you can cash out.
The problem, of course, is that once you’ve done a couple of surveys you feel obliged to push on with them until you can empty your account! I would love to know what percentage of members cancel their membership after making their first redemption!!
The only possible reason to join is if they offer a good sign-up bonus. This may be, for example, 500 Avios after you complete your first survey.
In such case, join for only as long as it takes to complete that first survey. Then cancel! Do not, in any circumstances, be persuaded to carry on – I am sure you will regret it in the end. I did!
How to earn Avios from UK credit cards (December 2021)
As a reminder, there are various ways of earning Avios points from UK credit cards. Many cards also have generous sign-up bonuses!
There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express
5,000 Avios for signing up, no annual fee and an Economy 2-4-1 voucher for spending ….. Read our full review

British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points, such as:

American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Run your own business?
We recommend Capital On Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, along with a sign-up bonus worth 10,500 Avios:

Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
You should also consider the British Airways Accelerating Business credit card. This is open to sole traders as well as limited companies and has a 30,000 Avios sign-up bonus:

British Airways Accelerating Business American Express
30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review
Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.
(Want to earn more Avios? Click here to visit our home page for our latest articles on earning and spending your Avios points and click here to see how to earn more Avios this month from offers and promotions.)
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